price gouging is by consumers rejecting it by withholding our money from these huge greedy publicly-traded companies who care so much more about their investors and top executive salaries than they do about providing value for their customers. I refuse to go to a restaurant that has surge pricing just like I refuse to pay $4 for a 2-liter bottle of Diet Coke or $2.79 for a tiny bag of chips that was 50cents a few years ago.
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