SoapZone Community Message Board
| Subject: | Long Live HBO! The HBO Brand Returns From Its Max-Imposed Exile |
| From: | Kitchop    |
| Date: | Wed, 26-Jun-2024 10:59:39 PM PDT |
| Where: | SoapZone Community Message Board |
| In reply to: | Monday/Tuesday/Wednesday 📺TV Post posted by Leia |
As soon as Warner Bros Discovery bought HBO, a brand synonymous with quality, prestige, award-winning TV and decided to downplay the HBO name and replace it with Max, I thought they were idiots. It was like buying the Coco Chanel brand and immediately changing it to something completely different. Why would anyone buy a prestige brand just to erase it? I’m glad they realized it was a ridiculous thing to do. But I have to wonder about the executive skills like good judgment at Warner Bros Discovery.
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