Taylor Swift, Jerrod Carmichael, Cara Delevingne and a shirtless Jason Kelce were in good company on Sunday.
CBS‘ broadcast of the NFL Divisional Playoff game between the Kansas City Chiefs and the Buffalo Bills averaged 39.3 million total viewers from 7 to 10 pm ET on Sunday evening.
The very close contest, which the Chiefs wound up winning by a score of 27-24, also averaged a 9.9 rating in the coveted 18-49 demographic.
The total Chiefs/Bills audience cited above marks a 14% gain in viewership versus the comparable year-ago match-up between the Cowboys and 49ers (San Francisco bested Dallas 19-12), and a 9% increase in the demo.
Leading out of the Chiefs/Bills game, CBS’ rerun of the Fire Country Season 1 finale (raise your hand if you totally forgot that Bode unknowingly has a baby mama! ✋) retained 6.2 million of those viewers and a 1.4 demo rating